The Ultimate Success Formula

Humans are incredible creatures.

We can lose everything, get our lives ripped apart, and lose our future and purpose.

Yet somehow in just a few years, we can build a new home or family, get back everything plus more than we had before, create new goals and have a more exciting future!

We can take anything, including death, and reproduce new growth from it. Humans grow. It's what we're best at! We grow plants, products, futures, and even other Humans. Sometimes I think we forget how uniquely natural and strong our ability to grow is.

If you're reading this, it's likely that you're the kind of person who has what it takes to build a successful business. You've probably heard that it takes a certain kind of person to be a successful entrepreneur, and that's true to a certain extent. But the truth is, if you have the natural ability to grow a business, you can take it to whatever revenue level you’d like.

All you need are 3 key pillars to get you there.

There are three key pillars to success in business:

  • Business owner’s psychology
  • Strategy that works
  • Influence - to guide others and build community

If you have the right mindset, the right strategy, and the ability to influence others, you can take your business to the top.

Some might say I got lucky when I first started out. I was working for two leadership coaches who made over 3.4 million each month and they taught me to build a 7 figure coaching business myself. I’m nowhere near their revenue, but making that first million felt like I’d finally “made it”. I could take a breath and relax. This is what I like to call The WaveBreak. The moment when you finally realize, you’ve made it. Everyone will reach this moment at a different point because we all view success differently.

The most important lesson I learned from my first mentors was that success in business was 80% psychology, and only 20% skill. Today, everyone just wants the strategies (and I can create some bad-ass strategies!) but so many entrepreneurs or hobbyists turn their noses up at anything that reminds them of mindset work. Not surprisingly, the people who get stuck in this belief, ultimately fail.

As we go through each of these 3 pillars today, I encourage you to trust the process. There’s a reason that two of these focus on your mindset and only one focuses on actionable strategy. That being said, I will offer you a unique strategy that can give you a jumpstart in any phase of your business if you’ve plateaued or are just starting out.

Business Owner’s Psychology

If you want to be successful in business, you need to have the right mindset. You need to be confident and believe in yourself and your product or service. You need to be willing to take risks, and you need to be resilient in the face of setbacks. You need to have a positive outlook and be solutions-oriented. If you can master your own psychology, you'll be well on your way to success.

One lesson that so many new entrepreneurs and established but plateaued entrepreneurs have is:

Not building an emotional business.

When we build emotionally, we often trip ourselves up because we cling to plans, strategies, looks, and beliefs about our business even if they are hurting our ability to grow.

For example, a popular emotional belief is that we will lose our clients and never get new ones if we raise our prices. It becomes a belief based on an unknown fear without any research to back it up. Every time I’ve walked clients or an audience member through raising their prices by 30% using research and logic, they soon find that raising their prices was an incredible next step in their business.

Fear is the number one driver of our lack of action. In fact, psychology states that every time we fail to take action, it’s to avoid pain (fear is the most common type of pain). So in the example above, the fear or pain that their businesses may crumble was more important than the desire for pleasure that raising prices and getting more money would give them.

To avoid getting sucked into emotionally stuck points as you grow your business, ask yourself these questions below every time you can’t get yourself to take action or make a change:

  • Is that belief really true? – How do you know it’s true…what’s the proof
  • What is driving me right now: Pleasure or pain?
  • What am I trying to avoid or run toward with this belief or action?
  • Does this belief help or hurt my business?

If you take these questions seriously it’s a good start to coaching yourself through a stuck point.

Strategy that Works

No matter how great your product or service is, it won't get you very far if you don't have a solid business strategy. You need to know who your target market is, what needs your product or service meets, and how you're going to reach your target market.

You need to set goals, track your progress, and constantly tweak and evolve your strategy to ensure it's as effective as possible.

This is where an experienced business consultant or coach comes in handy. Having an expert help you build strategies allows you to grow faster and with less pain. I strongly believe that coaches and consultants need experience before they can successfully work with people.

The only exception is if someone gets trained and certified in a specific method and only uses that method in their work (until they gain their own experience). With business coaching or consulting it’s more crucial to have experience because there are simply too many changes in business development.

I suggest only working with someone who’s built a $1 million revenue business or more before coaching or consulting in business. 6 figure businesses are still considered “new” or baby businesses in the coaching and consulting world and while in another industry, these are expert-level businesses, you need to have the experience of building 7 figures before I would consider you a good candidate for helping others build a business.

So do your research when looking for someone to take your business to the next level.

Grab my free strategy Start Selling Without an Audience here.

Influencing Others

To Guide People and Build Communities

If you want to be above average in any business or career, you need to be able to influence others.

You need to be able to build relationships and networks, inspire others to believe in your product or service, and lead and motivate a team (or your clients). You'll open the doors of opportunity if you can learn to influence others.

Leadership is influence. Nothing more, nothing less.

A mother influencing her children to become better people is leadership.

An employee who truly cares for their team members both above and below them, watches out for them, encourages them to reach for new opportunities, and protects them, is leadership.

A teacher who truly cares about their students in the class to learn their lessons each day and growth themselves is considered leadership.

We often have a negative taste in our mouths about the word “leadership” because until recently it’s been a term coined by big corporate, old, white CEOs. When in reality, most of them practice authoritarianism and manipulation, not leadership.

To try and break away from those self-centered CEOs, people started creating different types of leadership such as servant leadership, or transactional leadership. They aren’t wrong. But at the simplest level, there is Influence, and there is manipulation, and force. There is leadership, and there is being a boss.

That’s the beauty of language, everything can mean something different within a variety of contexts. So, don’t get caught up on the words I use here. Because it just doesn’t matter at the end of the day.

The key lessons with influence are:

  • There is no such thing as Luck in life. Only the level of influence you’ve built brings you opportunities.
  • You must build influence and start at the beginning with each person. If you’re a new boss, focus on building influence with each individual person underneath you. As an entrepreneur, build influence with each client, each partner, each independent contractor you hire, and each employee.
  • Anytime you want to tell someone what to do or guide them, you need influence. This includes client sessions, sales, rate negotiations, and more.

My goal here today wasn’t to tell you all about myself. It was to give you the most valuable information that alone, could build you a 6 figure business if this book is the only thing you have to get you there.

Keep learning, continue growing, and never give up on your dreams. Just learn to adjust the vehicle that gets you there.

Author: Sherice Kral

Sherice Kral is a Certified Maxwell Leadership Coach, Robbins-Madanes Strategic Intervention Coach, and small business strategist with certifications through Harvard Business School.

Sherice is also a Veteran; having served in the U.S. Army for 10 years as a UH-60 helicopter crewchief and mechanic.


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